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This research, based on four in-depth case studies, probes an overlooked unit of analysis in innovation management literature, namely management action and cognition, and offers a new qualitative contribution into resource allocation approaches that support radical innovation. The interpretivist...
Persistent link: https://www.econbiz.de/10009438116
A critical element of a corporate entrepreneur’s opportunity evaluation process will involve the attempt to understand customer requirements in order to calculate commercial demand. Traditional opportunity evaluation processes are less effective in the face of potentially disruptive...
Persistent link: https://www.econbiz.de/10009438118
This paper presents the findings of part of a 30 month investigation, conducted to better understand the persistent failure of management practitioners to fund potentially disruptive innovations. A Mode 2 case study strategy was employed. The iterative transfer of knowledge, between four...
Persistent link: https://www.econbiz.de/10009438121
This is a copy of an article published in the Population Health Management © 2011 Copyright Mary Ann Liebert, Inc.; Population Health Management is available online at: http://www.liebertonline.com. DOI: 10.1089/pop.2010.0021.
Persistent link: https://www.econbiz.de/10009466291
This thesis presents a design investigation into how traditional technology-orientated markets can use design led innovation (DLI) strategies in order to achieve better market penetration of disruptive products. In a review of the Australian livestock industry, considering historical information...
Persistent link: https://www.econbiz.de/10009483226
Persistent link: https://www.econbiz.de/10009483594
Despite the necessity of close integration between marketing and sales, managers report less than satisfactory results … behaviour to examine the different sub-cultural mental frames that characterize the two functions. A total of 44 salespeople and … between marketing and sales are driven by differences in beliefs about the valid scope and focus of activity, time focus …
Persistent link: https://www.econbiz.de/10009481706
, models the price and geographic location elements of consumer demand, firm costs and competition in the lodging industry. A …-run discrete dynamic games to study market firm?s entry, stay, and exit decisions in the lodging market. The econometric model is …
Persistent link: https://www.econbiz.de/10009466190
Despite the frequent recognition by the literature on oversupply in the US lodging industry and its adverse effect on … US lodging industry that maximizes revenue. Analysis of industry data between 1987 and 2010 revealed that the US lodging …
Persistent link: https://www.econbiz.de/10009467762
The purposes of this study are three-fold: (1) to identify the perceptions of the guests with disabilities regarding their hotel experiences, (2) to identify the perceptions of hotel executives regarding the feasibility of implementing guest needs in both hotel design and service policies, and...
Persistent link: https://www.econbiz.de/10009467833