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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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The Consumer Direct Services Revolution in Grocery Retailing: an exploratory investigation
Teller, Christoph; Kotzab, Herbert; Grant, David B. - 2006
Purpose - To provide empirical evidence and explanation of the phenomenon that providers of home delivery of groceries are still of minor importance in highly concentrated retail markets.Design/methodology/approach - Based on a critical literature review three propositions were set up. A web...
Persistent link: https://www.econbiz.de/10009465793
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Pentina, Iryna - 2008
contributes to the development of strategic theory in the nascent areas of electronic commerce and multi-channel retailing …, provides further empirical support to resource-based theory of competitive advantage, and assists managers in formulating more …
Persistent link: https://www.econbiz.de/10009475012
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Customer management strategies using internet commerce in the Australian energy industry
Maher, Peter; Steane, Peter; Dufour, Yvon - 2007
The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...
Persistent link: https://www.econbiz.de/10009475251
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E-Business: Revolution, Evolution, or Hype?
Coltman, T.; Devinney, T. M.; Latukefu, A.; Midgley, D. F. - 2001
As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...
Persistent link: https://www.econbiz.de/10009457343
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The value of managerial beliefs in turbulent environments: Managerial Orientation and E-Business Advantage
Coltman, T.; Devinney, T. M.; Midgley, D. F. - 2008
There is a great divide between the degree to which academic research accounts for the role of managerial discretion in firm performance and the weight given by the popular press and financial community to the importance of the management of an organization. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10009457344
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Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance
Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005
Habermas's Theory of Communicative Action to uncover the much more complex and multifaceted roles that privacy policies …
Persistent link: https://www.econbiz.de/10009459010
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Three essays on competition and innovation
Nepelski, Daniel - 2010
Verständnis dieser Dynamik, analysiert diese Dissertation die Wechselwirkungen zwischen Innovation und Wettbewerb. Die Arbeit … zu erreichen. Zweitens werden die Rückwirkungen der innovativen Tätigkeit auf Wettbewerb und auf Organisation der … wirtschaftlichen Tätigkeit analysiert. Betrachtet man den Einfluss von Wettbewerb auf Innovation, zeigt eine empirische Analyse, dass …
Persistent link: https://www.econbiz.de/10009467260
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The emergence of simple business models on the World Wide Web
Featherstone, Michael - 2007
This research project began with the objective of obtaining a deeper understanding of the conduct of business on the Internet. Research regarding the overall performance of business on the Web has been limited due to several constraining factors. Firstly, the shear size, volume, and perceived...
Persistent link: https://www.econbiz.de/10009475192
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E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung
Pohl, Roland - 2004
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650