This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...