This study focuses on the relationship between website design and satisfaction user. Specifically, this study examines the relationships between two design constructs: usability and interactivity and website personality as website features and satisfaction as consumer response. 621 participants...

This study focuses on the relationship between website design and satisfaction user. Specifically, this study examines the relationships between two design constructs: usability and interactivity and website personality as website features and satisfaction as consumer response. 621 participants...

This dissertation deals with the problem of video advertising avoidance by TV and Internet viewers. It focuses on the counterintuitive but systematic detrimental impact that brands (logos, trademarks pack shots) as well as emotional evoking scenes (joyous and surprising) may have on commercials...