in management competency as the adoption process matures.This thesis argues that as we move to a more interactive mode of … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

of price discrimination in the software industryusing a large e-commerce panel data set gathered from Amazon …

use information about consumers' purchase histories to price discriminate (which may incentivize consumers to be anonymous …

This dissertation investigates price discrimination that involves selling through two channels that differ in their …

simple price: the effect on competition." Online retailers tend to prefer uniform pricing (e.g. iTunes Store) where all … "products" carry a single price, while traditional retailers do not have a policy of uniform prices. It is important to … understand why one retailer should choose a single, uniform price and what impact it has on the competing retailer who chooses …

I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After … complete the Textiles, Fashion Merchandising, and Design program with a minor in Business Administration. The combination of … different price points and used them to create two different surveys. The first did not have the brand names or price associated …

decisions are largely unresolved in the marketing literature despite the importance for consumer perceptions of value. The … implication is that managing the price (expectation) for a product in an online auction is important and may be achieved by … reference price management. Nagle and Hogan (2006) allude to the distinction between price management and reference price …

Der Einzelhandel in der Bundesrepublik Deutschland leidet seit 1992 unter der schwachen Konjunktur und insgesamt … Einzelhandel in den zentralen Innenstädten und der Stadtrand, ein Verdrängungswettbewerb zwischen dem Einzelhandel in den zentralen …