Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...

In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...

Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...

Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

Die Bachelorarbeit beschäftigt sich mit dem Viralen Marketing.Ziel der Arbeit ist es, die Historie, die Formen, die Entwicklungs- sowie die Einsatzmöglichkeiten und deren Problematik des Viralen Marketings aufzuzeigen.

User Generated Content (UGC) plays a key role in the current and future e-commence at the era of Web 2.0. As an important form of UGC, the online auction site eBay has enjoyed tremendous growth rates since its inception. Many social networks emerge across different communities on eBay. The...

Network-based marketing refers to a collection of marketing techniquesthat take advantage of links between consumers to increase sales. Weconcentrate on the consumer networks formed using direct interactions(e.g., communications) between consumers. We survey the diverseliterature on such...