Shackelford, S.D.; Wheeler, T.L.; Meade, M.K.; Reagan, J.O. - 2001
With the recent development of technology to classify beef for tenderness, it is now possible for packers and retailers … to market brands of beef known to be consistently tender. The present experiment was conducted to determine consumer … impressions of Tender Select, a model beef brand comprised of cuts from tender U.S. Select carcasses. A telephone survey was …