Huang, Xiaowen; Gattiker, Thomas F.; Schwarz, Joshua L. - 2008
This study investigates business-to-business interpersonal trust formation (trust that develops between boundary … first investigate whether trust can form at this stage. Then we examine two factors that may affect trust formation: the … behavioral experiment (N=117) comparing three communication media (face-to-face, email, and Internet reverse auctions) and two …