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Risk Preferences Beyond Expected Utility Theory: Theoretical and Experimental Approaches
R?ger, Maximilian - 2011
This thesis contributes to the development of theoretical and experimental approaches that extend the analysis of risk preferences beyond the classical concept of expected utility theory. The thesis contains four main chapters.The first two chapters are concerned with extensions and applications...
Persistent link: https://www.econbiz.de/10009482308
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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'The gentleman in Whitehall' reconsidered: the evolution of Douglas Jay’s views on economic planning and consumer choice, 1937-1947
Toye, Richard - 2002
In his book The Socialist Case, first published in 1937, Douglas Jay wrote: ‘in the case of nutrition and health, just as in the case of education, the gentleman in Whitehall really does know better what is good for people than the people know themselves.’ This phrase became notorious, and,...
Persistent link: https://www.econbiz.de/10009440904
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Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - 2011
Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...
Persistent link: https://www.econbiz.de/10009444571
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Consumer Preference Not to Choose: Methodological and Policy Implications
Brennan, Timothy J. - 2005
Residential consumers remain reluctant to choose new electricity suppliers. Even the most successful jurisdictions, four U.S. states and other countries, have had to adopt extensive consumer education procedures that serve largely to confirm that choosing electricity suppliers is daunting....
Persistent link: https://www.econbiz.de/10009445495
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The Effects of Trivial Attributes on Choice of Food Products
Miljkovic, Dragan; Gong, Jian; Lehrke, Linda - 2009
Trivial or irrelevant attributes are defined as attributes that do not create a meaningful difference in a brand’s performance. The objective of this paper is to determine if and how trivial attributes affect consumers in their choice of variety/brands of food products including frozen green...
Persistent link: https://www.econbiz.de/10009446504
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COMMENTARY Enhancing Consumer Empowerment
Wright, L T; Newman, A; Dennis, C - 2006
Purpose of this paperMuch of the literature on consumer empowerment focuses on consumers’ efforts toregain control of their consumption processes from suppliers. Our purpose is to arguethat many suppliers achieve success by trying hard to empower consumers. Themechanism by which this takes...
Persistent link: https://www.econbiz.de/10009465513
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Grundsätze der Entscheidungstheorien
Klecker, Thomas - 2009
Entscheidungstheorie aufgefasst werden, geht es doch hier praktisch immer um das Treffen der jeweils „richtigen“ Entscheidung. Zentraler … Problemlösung und Entscheidungsfindung in der unternehmerischen Praxis.Die Entscheidungstheorie ist ein Zweig der angewandten … Bereich der Entscheidungstheorie und auch Kernpunkt dieser Arbeit ist die Entscheidungsfindung unter Unsicherheit …
Persistent link: https://www.econbiz.de/10009434210
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Theoretical aspects of long-term evaluation in environmental economics
Traeger, Christian - 2006
economics, decision theory, the economics of sustainability and cost benefit analysis. The thesis is structured in three parts … underlying model and analyzes the interaction with other characteristics of intertemporal decision making. The latter include an … decision maker has to choose a zero rate of pure time preference. Instead of devaluing the future for reasons of sheer …
Persistent link: https://www.econbiz.de/10009476176
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Freedom of choice and the structure of intertemporal decision-making
Traeger, Christian - 2003
Die Arbeit beschäftigt sich mit einer axiomatischen Charakterisierung von Wahlfreiheit. Im ersten Teil analysiere ich im statischen Kontext bestehende Axiomensysteme und erarbeite ihre impliziten normativen Annahmen und Defizite. Aus ihnen leite ich die Notwendigkeit ab, sowohl die...
Persistent link: https://www.econbiz.de/10009476225