alike as they will ultimately improve these stakeholder's chances of marketing effectively to this dynamic youth market. …

-Kopiernetzwerke als zukünftiger wesentlicher Distributionskanal für digitale Musik eine zentrale Rolle. Nach einer kurzen Einleitung wird … Frage der Marktfähigkeit digitaler Musik werden die Eigenschaften ausführlich analysiert. Im 4. Kapitel werden das Nachfrage …This is a book about the competition in the (German) music industry. It examines the issues important to the future of …

marketers developing marketing strategies that target students. Qualitative research was used to identify the factors …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …