The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...

While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...

Intelligent Product Recommendation Agents have been used for some time now by large, well known Internet businesses such as Amazon and Netflix. Unfortunately there is little research assessing the effectiveness of these systems in influencing online consumer behavior. Businesses that sell...

The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...

ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industryfunctions within an emergent economic milieu, and the consumers it targets are exposed to variousfactors that influence their shopping behaviour. Some of these factors are shopping...

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S....

The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...

The Chinese consumer goods market is widely considered tobe one of the economic hot spots of the world. China seems to be themarket with the largest growth potential within the next decade. Multina -tional retail companies, for example, Wal-Mart, Metro and Carrefour havemade large investments to...

The purpose of this paper is to identify the attributes of beef that affect the buying decisions of theconsumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitativevariables, with a total of 400 interviews at the point of retail purchase, using...

During the last two decades, olive oilconsumption in Japan is showing an increasing trend due to dietary and health concerns. Traditional olive oil producer and exporter countries such as Italy, Spain and Tunisia have interest to reinforce and to increase their penetration in the Japanese...