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Does anticipation training affect drivers' risk taking?
McKenna, F. P.; Horswill, M. S.; Alexander, J. L. - 2006
Skill and risk taking are argued to be independent and to require different remedial programs. However, it is possible to contend that skill-based training could be associated with an increase, a decrease, or no change in fisk-taking behavior. In 3 experiments, the authors examined the influence...
Persistent link: https://www.econbiz.de/10009448255
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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009448097
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Online-Shopping
Gunther Held - 2009
Beispiel der gesetzlichen Krankenversicherung und ergänzt sie, indem sie den Einfluss des Involvement auf die Usability …
Persistent link: https://www.econbiz.de/10009466974
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A Revised Model of International Experience: The Relationship between International Experience, Adjustment, and Performance
Gulick, Lisa M. V. - 2010
, complexity, variety, cultural involvement, socialinvolvement, and work involvement. The elements of involvement—cultural, social …
Persistent link: https://www.econbiz.de/10009458910
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Impact of Relational Marketing of Laptops: High Tech Product Adoptions in a Retail Setting
Bansod, Anirudha Vasant - 2011
retailers, along with their professional salespeople, have adopted the relationship marketing (RM) strategy in their selling …. The retailer’s strategy of relationship marketing (RM) is helping consumers take the ultimate decision in purchasing … quickly as possible, modern retailers use the relationship marketing strategy by considering the long term benefits of loyal …
Persistent link: https://www.econbiz.de/10009480698
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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting
Bennett, Rebekah; Hartel, Charmine E. J.; … - 2005
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009483325
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Identifying Risk and its Impact on Contracting Through a Benefit Based-Model Framework in Business to Business contracting: Case of the defence industry
Ng, I.; Yip, N. - 2009
thatcustomer involvement and behavioural issues in the co-creation process has to be factored into the designand delivery of …
Persistent link: https://www.econbiz.de/10009463171
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Mobilizing the brand experience : the adoption and use of mobile media in building consumer relationships in China
Zhao, Jing - 2011
This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...
Persistent link: https://www.econbiz.de/10009483231
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Design infrastructure: Australian developments
Love, Terence - 2005
The paper reports preliminary findings from research into Australia's design infrastructure. Design infrastructure comprises the systems, institutions and expertise that enables design activity to be undertaken. Design activity is an essential aspect of the innovation and knowledge processes...
Persistent link: https://www.econbiz.de/10009434925
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Strategy, profits & ethics: Beyond the work of miles
Galbreath, Jeremy - 2006
making strategies widely discussed in the literature. Our results reveal that strategy approaches for making profits based on … capabilities and market orientation approaches seem to fair much better. For scholars involved in the teaching of strategy, this …
Persistent link: https://www.econbiz.de/10009434952