Traditional accounting performance measures, such as EPS, ROI, ROE, have been long used by investors to evaluate companies’ implemented and future strategies. However, in recent years the appearance of shareholder value approach and its modern value-based performance measures, such as EVA and...

Purpose – The purpose of this paper is to investigate the various methods and techniques used by Greek investors (both professional and individuals) when evaluating potential additions to their investment portfolios. Design/methodology/approach – The paper uses both a questionnaire survey...