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Identitätsbasiertes strategisches Markencontrolling

Staudacher, Jörg - 2008

Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...

Persistent link: https://www.econbiz.de/10009468262

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

Digitized circular arcs: characterization and parameter estimation

Worring, M.; Smeulders, A.W.M. - 1995

The digitization of a circular arc causes an inherent loss of geometrical information. Arcs with slightly different … centers and radii of circular arcs yielding the same digitization pattern. The radius of the arcs varies over the set. However … expressions for the bound on the precision of estimation. This bound due to digitization is the deterministic equivalent of the …

Persistent link: https://www.econbiz.de/10009460014

DIGITIZATION OF THE ARCHIVES OF PUBLIC INSTITUTIONS

Nedelea, Marilena-Oana - 2020

The article underlines the role and importance of digitization of the archives of public institutions. For the purposes …

Persistent link: https://www.econbiz.de/10012595420

Implications of digitalisation on environmental sustainability

CIOBAN, Gabriela-Liliana; CIOBAN, Costel-Ioan - 2021

works highlights the following aspects: 1. Digitization in production contributes positively to environmental sustainability … digitizing production on environmental sustainability, raising awareness of both positive and negative impact of digitization …

Persistent link: https://www.econbiz.de/10013174805

ANALYTICAL APPROACH TO ACCOUNTING PROGRESS - A FUNDAMENTAL PREMISE FOR NEW ACCOUNTING GUIDELINES

Mihaela, Ciula (Man) Adriana - 2022

The relationship between accounting and progress has always been a topic of interest for accounting historians. The way in which progress has been made within accounting has been analyzed, respectively, the role that innovation has played in the evolution of accounting. Thus, in this paper, we...

Persistent link: https://www.econbiz.de/10013278864

CRITICAL SUCCESS FACTORS FOR INTEGRATING A CIRCULAR INTERACTION MODEL FOR SECURITY PROCESSES IN DIGITAL TRANSFORMATION

Lampe, Georg Sven - 2023

A circularity of Information and Communication Systems (ICT) implies a sustainable design of associated management systems to comply with Cyber Security (CS), Information Security (IS) and Data Privacy (DP). Due to the rapidly changing of IT infrastructure and the variety of software systems,...

Persistent link: https://www.econbiz.de/10014291524

DERIVATION OF A MODIFIED TECHNOLOGY ACCEPTANCE MODEL FOR THE APPLICATION ON SELF-DRIVING CARS IN A CAR-SHARING-MODEL BASED ON QUALITATIVE RESEARCH

Grab, Benjamin; Geldmacher, Wiebke; Kompalla, Andreas - 2019

New transport modes and business models in addition to changing customer requirements admit future urban mobility. While technological advancements characterize new or adapted forms of transport modes, social changes such as the requirement for more flexibility, put forward the need for a...

Persistent link: https://www.econbiz.de/10011971421

Nutzenorientierte Markenführung

Metzler, Patrick - 2006

Ausgehend von der Feststellung, dass die Nutzenwahrnehmung durch den Konsumenten eine maßgebliche Größe zur Erklärung seines Konsumverhaltens ist, ist es Ziel dieser Arbeit, einen Markenführungsansatz zu entwickeln, welcher die Nutzendimensionen als Ankerpunkt für die Priorisierung von...

Persistent link: https://www.econbiz.de/10009454910

Brand management in a transforming economy: An examination of the South African petroleum industry

Bytheway, Andy; Onojaefe, Darlington - 2009

When a nation is establishing a new identity and making recompense for exclusively regulated economy of recent history, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets are to favour businesses whose success is based on the...

Persistent link: https://www.econbiz.de/10009447206