The purpose of this article is to investigate effective reformism: strategies that innovation networks deploy to create changes in their environment in order to establish a more conducive context for the realization and durable embedding of their innovation projects. Using a case study approach,...

Purpose – The purpose of this paper is to systematically explore the basic ideas of what organizations should do to get “in tune” with the environment they depend on.Design/methodology/approach – Literature was selected and studied in the domain of corporate communication, interactive...