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DEVELOPMENT OF SCALES TO MEASURE CUSTOMERS’ WILLINGNESS TO HAVE CONTROL AND THE CONTROL OFFERED BY SERVICE BUSINESSES

KOC, Erdogan; BOZ, Hakan - 2017

This study offers two new scales to be used by services marketing and management practitioners and academics. The scales measure how much control a service customer prefers to have and how much control a service business offers in order to reduce or eliminate various types of risks. Scales...

Persistent link: https://www.econbiz.de/10011716420

The Initial E-Trust Formation to A Content-Based Web Site : The Role of E-service Quality and Disposition to Trust

Ben Naoui, Feten; ZAIEM, Imed - 2014

Previous researches related to the trust concept have been rich in the field of e-commerce and few of them were devoted to the comprehension of consumer behavior facing the trust in the case of informative website. Thus, this research sheds light on the development of initial e-trust to...

Persistent link: https://www.econbiz.de/10011315476

The Initial E-Trust Formation to A Content-Based Web Site : The Role of E-service Quality and Disposition to Trust

Ben Naoui, Feten; ZAIEM, Imed - 2014

Persistent link: https://www.econbiz.de/10011531844

The franchise decision and financial performance: an examination of restaurant firms

Hsu, Li-Tzang - 2007

Department of Hotel, Restaurant, Institution Management and Dietetics … franchising affects restaurant firms' market value and profitability, and 3) to investigate the relationship between the ownership … found that a purely company owned or a purely franchised chain did not produce the best financial performance. Restaurant …

Persistent link: https://www.econbiz.de/10009463990