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Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in; Kwon, Jun Mo; Blum, Shane C. - 2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created many variations to traditional WOM. Building on reciprocity theory, this study will focus on Positive Word-of-Mouth (PWOM). Previous studies addressed the fact that because...
Persistent link: https://www.econbiz.de/10009467873
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Online Consumer Herding Behaviors in the Hotel Industry
Kwon, Jun Mo; Bae, Jung-in; Phelan, Kelly - 2011
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...
Persistent link: https://www.econbiz.de/10009467875
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"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Taylor, David George - 2010
-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …-enhancement value of eWOM and resulting eWOM behaviors? A conceptual model was proposed and, using an experimental research design … motivate consumers to engage in eWOM, and a number of brand and message traits comprise eWOM's self-enhancement value. This …
Persistent link: https://www.econbiz.de/10009475030
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Spatial dependence and individual-tree growth models I. Characterising spatial dependence
Fox, J. C.; Bi, H. Q.; Ades, P. K. - 2007
neighbours are subject to similar environmental conditions, but the confounding influence of competition was also observed over …
Persistent link: https://www.econbiz.de/10009448357
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Settling for second best?: Reflections after the tenth anniversary of Wal-Mart's entry to the United Kingdom
Sparks, Leigh - 2011
Purpose - This paper evaluates the comparative progress of Asda in the UK since its surprise takeover by Wal-Mart in 1999. Wal-Mart expected to become the #1 retailer in the UK and many commentators saw massive problems ahead for local retailers. These expectations were not met; this paper...
Persistent link: https://www.econbiz.de/10009465849
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Inventory Management Under Market Size Dynamics
Olsen, TL; Parker, RP - 2008
We investigate the situation where a customer experiencing an inventory stockout at a retailer potentially leaves the firm's market. In classical inventory theory, a unit stockout penalty cost has been used as a surrogate to mimic the economic effect of such a departure; in this study, we...
Persistent link: https://www.econbiz.de/10009431041
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Trading in European Equity Markets: Fragmentation and Market Quality
Wagener, Martin - 2011
The introduction of the European Markets in Financial Instruments Directive (MiFID) ended the quasi-monopoly of national exchanges in equity trading across Europe and enabled alternative platforms, so-called multilateral trading facilities (MTF), to compete for order flow. This thesis analyzes...
Persistent link: https://www.econbiz.de/10009434477
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Telecommunications Regulation: An Introduction
Economides, Nicholas - NYU Stern School of Business - 2004
point to the real danger that theintent of Congress in passing the 1996 Act to promote competition intelecommunications will …
Persistent link: https://www.econbiz.de/10009435083
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The Effects Of Competition On The Price For Cable Modem Internet Access
Chen, Yongmin; Savage, Scott J. - University of Colorado at Boulder; University of … - 2007
An important issue in economics is how market structure affects prices.While the standard view is that competition … access, with orwithout competition from a DSL provider, and using education dispersionand ethnic diversity as proxies for …, competition reduces prices. As preference becomes morediverse, the negative effect of competition on prices diminishes; andwhen …
Persistent link: https://www.econbiz.de/10009435113
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Decomposing the Congestion Effect and the Cross-Platform Effect inTwo-Sided Networks: A Field Experiment
Tucker, Catherine; Zhang, Juanjuan - MIT Sloan School of Management; MIT Sloan School of … - 2008
This paper highlights how the provision of information about userparticipation can serve as a strategic marketing tool for firms seekingto grow two-sided exchange networks. A two-sided exchange network is abusiness model (such as Ebay or Craiglist) where revenue is generatedfrom persuading...
Persistent link: https://www.econbiz.de/10009435138