Many travel-related products and services are hedonically driven consumption. However, the hedonic experience of travel-related consumption is not well understood. This study examines the hedonic experience of a travel-related consumption event at its pre-consumption, consumption and...

Service consumptions often involve sharing the service environment with other consumers. Despite the prevalent presence of other consumers in service settings, research in other consumers is sporadic. The global objective of this dissertation is to examine consumers emotional responses to...