Relationships between actors in organizations are incrementally refined evolving strategies that change the context in which partner organizations act. The development of relationships is an iterative and evolutionary learning process that has many implicit characteristics. Three important...

The global market has an impact on almost all Small and Medium Enterprises (SMEs), but the high-technology industry appears to be most affected by the changes coming about due to globalisation. The industry is confronted with shorter product life cycles, blurring of industry boundaries and not...

Nepaisant to, kad tarptautinės rinkos daugeliui verslininkų yra patrauklios, įmonėms jose veikiant iškyla daug problemų. Kultūriniai skirtumai – į pagrindinių problemų tarptautiniame versle trejetuką įskaitoma problema. Tai – skirtingas religijos vaidmuo, ne vienoda politinė...

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined as ‘a planned point of contact with the brand that is experienced by...

The paper aims at examining how economic clusters could address the low resilience of the Moldovan industries relying on inward processing. The authors conceptualize the notion of economic resilience under pandemic disruptions. They justify economic clusters contribute to building the resilience...