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Even a well planned marketing strategy may fail if a country or region goes through a rapidbusiness decline. As consumers' income drops, they must shift their spending patterns.They may have to simply do without some products. By carefully studying the environment,marketers can adapt their...

This article deals with the analysis of structure and size of goods exported from the Czech regions in the period of 2003–2009. The analysis is related to the export base theory. At first there is the export base theory characterised in the beginning of the article. There is a limited data...