"Globalization, Technology Transformation, and Entrepreneurship," Proceedings of the 2005 Academy of International Business Northeast Conference. Edited by Dr. Raj G. Javalgi. Held at Nance College of Business Administration, Cleveland State University: Cleveland, Ohio: 6-8 October 2005.

Internet retailing is one of the fast-growing business sectors in the UK, and thissector is currently entering a more stable development stage. In this stage, the issueof business strategy and performance measurement, often neglected during thedotcom era, is gaining in importance. Although...

In this paper; young consumers’ generic avoidance nature towards urban public transportation facilities in Bangladesh has been discussed. From the discussion, four major categories of negative associations regarding public transportation in the urban areas were identified. While three of them...

This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels. In the result, 11 gaps between Gen Y customer expectation and perceptions on lifestyle hotels are identified. An Importance-Performance (I-P) map further demonstrates how...

The student market is attractive to marketers as it is during this period that much of the consumers‟ personal style and brand preferences are determined, and this influences the consumption patterns maintained throughout their lives (Simpson, 2003 and Ness, Gorton & Kuznesof, 2002). They also...

The main purpose of this study was to examine the use of mobile phones by Generation Y students in the city of Johannesburg in order to increase understanding of this segment's consumer behaviour. Generation Y is an important market segment in that it is making more independent purchase-related...

Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring...

Fast fashion retailers bring apparel products to market much more quickly than in traditional apparel retailing. Fast fashion retailers are able to respond quickly to both fashion trends and consumer demand. Yet the emphasis on speed has quickened the consumption of fast fashion apparel...

The current study examines gender's differences on self-confidence, perceived quality, extrinsic attributes, perceived risk and purchase intentions of prototypical and me-too brands from a Generation Y perspective. A pen and paper survey was administered to 348 students at three Australian...