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In recent years, customer relationship management (CRM) has been the favoured theme for numerous studies and reports. Yet, there is a lack of systematic empirical evidence regarding the critical success factors (CSFs) for the CRM implementation, the activities that are affected by the use of the...
Persistent link: https://www.econbiz.de/10009458976
facilities to transfer money back to their family in Bangladesh. In June 2007, the company went into liquidation owing nearly 2 … million pounds to the public, the majority of whom were from the Sylhet region of Bangladesh. …
Persistent link: https://www.econbiz.de/10009468665
highly evident. An interview guide and a questionnaire were used to interview the bank manager and the customer relationship … officer of Bongo Rural Bank Ltd and administered the questions on two hundred and fifty (250) customers including eight (8 …) employees of the bank. The books of the bank were also examined to assess the number of people who had benefited from the bank …
Persistent link: https://www.econbiz.de/10011814558
bank. The study focused on theexisting clients of priority banks and investigated the factors that would have aneffect on … retaining them as clients of their current priority bank.A qualitative research methodology was empl oyed and made use of in …
Persistent link: https://www.econbiz.de/10009447539
Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...
Persistent link: https://www.econbiz.de/10009465507
-sized retail bank. Data from three separate surveys collected during the same time period in 137 branches of a regional bank are …
Persistent link: https://www.econbiz.de/10009475075
In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance, its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional...
Persistent link: https://www.econbiz.de/10009475222
Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … importance of customer service in retail banking. Customer-contact personnel from suburban branches of an Australian retail bank … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …
Persistent link: https://www.econbiz.de/10009475228
The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...
Persistent link: https://www.econbiz.de/10009475251
The Malaysian property development industry contends with economic challenges arising from increased competition and property glut in the market. The situation is further worsen by the onslaught of world disasters for example tsunamis, earthquakes, bird flu pandemic and terrorist attacks, thus...
Persistent link: https://www.econbiz.de/10009475264