Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...

Bakalauro baigiamajame darbe nagrinėjama klientų dalyvavimo Lietuvos seniūnijų paslaugose valdymo tema. Tiriamą problemą apibūdina klausimas: kokiomis priemonėmis turi būti valdomas klientų dalyvavimas, kad jie taptų viešųjų paslaugų bendrakūrėjais? Teorinėje darbo dalyje...

The local language production strategy (LLP) emerged in the early 1990s and developed into a key practice for major media corporations operating in Latin America, Europe, and Asia. This dissertation analyzes where Sony’s international production strategies intersect transformations in the...

Given the recent steadily declining consumption of school milk in Germany, aresearch project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...

School milk consumption has declined steadily in Germany. A research project was set up to retrieve quantifiableinformation on the different factors of influence and to develop solutions to improve the school milk consumption.. The maingoal is to evaluate the impact of price, product range,...

Since 1949 Taiwan and China have been governed by different political regimes. Nevertheless, after more than fifty years, research shows that women in both societies now enjoy significantly higher social status and have lower fertility rates. Despite well-documented literature on the...

The extant literature had studied the determinants of the firms’ location decisions with help of host country characteristics and distances between home and host countries. Firm resources and its internationalization strategies had found limited attention in this literature. To address this...