I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After … complete the Textiles, Fashion Merchandising, and Design program with a minor in Business Administration. The combination of … with the product, and the second one did. The surveys were distributed to students in the Textiles, Fashion Merchandising …

sustainability: that of the well being of fashion industry workers in Australia and New Zealand (people). This collection formed the …This exhibition engages with one of the key issues facing the fashion textiles industry in terms of future … involved in making fashion garments. Although the focus of this research appears to centre on people and profit, this kind of …

the challenges faced by Canadians trying to engage in ethical consumption. Promoting sustainability is seen as requiring …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising … marketing managers to gain a better understanding of consumers' interpretation of advertising visuals. …Relevance has been applied to various conditions in the marketing literature but no single definition has been …

an increasingly global economy, insights on the influence of marketing policies on the international diffusion of … Interesse, den Einfluss von Marketing-Mix-Instrumenten auf den Erfolg internationaler Produkteinführungen besser zu verstehen …

This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and … managing consumers. By studying the practice of guerrilla marketing – the umbrella term here for an assortment of product …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative …

brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a …This research proposes that a construct called Sponsorship Linked Advertising (SLA) is valuable in understanding how … its themed form, SLA differs from creative advertising by virtue of the fact that creative advertising can exist …