level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a …

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …

Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …

The importance of green innovation management is growing in practice and academia likewise. To our knowledge, a recent … innovation” and provide an overview of the existing body ofliterature in the field of green innovations identifying the most … environmental innovation are used largely synonymously while the notion ofsustainable innovation broadens the concept and includes a …

SMEs new arenas to engage in what we may call are “global innovation” activities so as to gain, retain, and further … strengthen the competitive position. This pressure to go for global innovation is enhanced by given socio-demographic factors, e … carried out in the Metropolitan Region of Hamburg in Germany to identify barriers to innovation in selected industries and to …

inextricably connected with both business- and economics-driven dimensions of innovation. In fact, the phenomenon of a foreign …-owned R&D facility implies that a company innovation system must in some way integrate with a regional innovation system. A … enabling a comparison of these innovation environments. The second step was to examine the characteristics of the foreign …

Final aim of the work to investigate the organization's culture of innovation and the development potential of its … business lines. The theoretical part analyzes the concept of innovation, innovation process, the company organizational culture …, an innovative organizational culture, strategy and innovation management. Final analytical part provides an analysis of …

The aim of this study is to explore the relationship between knowledge transfer and innovation. The literature …) relationship between knowledge transfer and innovation. Empirical research to date, including the work of Storey and Kelly (2002 …), document a linear relationship between knowledge transfer and innovation. In order to investigate the possibility of a non …