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rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …
Persistent link: https://www.econbiz.de/10009449713
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …
Persistent link: https://www.econbiz.de/10009437263
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998-2007)...
Persistent link: https://www.econbiz.de/10009437943
Services marketing literature treats the distribution of services as distributing service delivery, as opposed to service sales. Yet, many services are not delivered at the time of the sale, and the firm is selling a promise that the service will be delivered at some future time. This paper...
Persistent link: https://www.econbiz.de/10009440892
for the tourism industry of the SouthernAfrican Development Community (SADC).First the state of tourism within the SADC … region was described, including the establishmentof RETOSA and the tourism performance of the region. On the basis of this … personality, brandpositioning, stakeholder consultation process and tourism marketing research. …
Persistent link: https://www.econbiz.de/10009442073