Lopez, Rigoberto A.; Matschke, Xenia - 2007
12 U.S. cities over 20 quarters (1988-92) to estimate the consumers taste for beer characteristics (price, alcohol … content, and calories) as well as for the cultural region of origin (USA, Anglo-European, Germanic, and countries bordering … the U.S.). Consumer heterogeneity is allowed with respect to age, income and gender. Overall we end up with 7,200 beer …