Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

The purpose of this article is to address the effects of social exchange, in particular leadership communication, between the current leader of a family business and the prospective future leader when one is the parent and the other, a next-generation offspring. In light of previous literature...

Hispanic workers now make up a majority of the labor force in North Carolina's Christmas tree industry. Data were collected from Christmas tree growers, Hispanic workers, and government agency personnel in 2001 and 2002 to analyze the factors that (1) contribute to the dynamics of labor issues...

The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...

The main thrust of this study was to decide if certain strategies exist that havesignificant impact on profit in a lodging establishment. In reviewing the literature it didnot contain any conceptual plan for operating a lodging facility completely. However,as noted in the literature review,...

This study looks at predicted and actual hotel rates for 1992 from theCorporate Travel Index. The Corporate Travel Index survey, which is conductedannually by Corporate Travel Magazine in conjunction with Rochester Instituteof Technology, is analyzed from an accuracy stand point.Forecasts in the...