Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...

Basierend auf einem Onlineexperiment mit 206 Teilnehmern untersucht die Dissertation, wie Konsumenten im Internet nach Informationen zu hochwertigen Produkten suchen und welche Rolle dabei virtuelle Verkaufsberater (elektronische Agenten) spielen. Im Kontext eines online Kamerakaufes mit Hilfe...

Every consumer decision incurs a cost. An hour spent researching products is an hour not spent working. Vacation days used in the winter are vacation days not used in the summer. A dollar spent on a car payment is a dollar not spent dining out. What determines the extent to which consumers...