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there is a dearth of research on their use of Twitter. The current study, therefore, examines global brands with a Twitter … offers the perspective that Twitter serves not only as an optimal vehicle for disseminating corporate information but also as …
Persistent link: https://www.econbiz.de/10009429349
local tourism. From an empirical point of view, promotion of rural tourism via Facebook and YouTube represents an easy …
Persistent link: https://www.econbiz.de/10011534790
Die vorliegende Bachelorarbeit behandelt die Marketing-Möglichkeiten des sozialen Netzwerkes Facebook für den VfL von … Facebook können neben text-lichen Informationen auch Bilder inklusive Beschreibungstext und Link pu-bliziert werden, die dem …-ser Arbeit sollen die Auswirkungen dieser Marketing-Maßnahmen, also dem Bewerben der Artikel auf Facebook, analysiert werden …
Persistent link: https://www.econbiz.de/10009434229
Popular online social network sites (SNS) such as Facebook and Bebo are technological platforms that are posing … critically analysing the issues surrounding the failed launch of Facebook’s advertising tool Beacon. Beacon is an interesting …
Persistent link: https://www.econbiz.de/10009465382
Most of the debate about online social networking sites, such as Facebook, has thus far revolved around questions of … ‘Facebook debate’ in terms of two main considerations: the access to and the control of personal information posted online. …
Persistent link: https://www.econbiz.de/10009465807
of social networking sitesperceive a greater depth of communication on Facebook and have a more accurate perception …
Persistent link: https://www.econbiz.de/10009459145
friends from Facebook community, and aimed to highlight the effectiveness of online promotion of travel agencies in Suceava … constant activity on social networks (especially Facebook), have much knowledge about the travel agencies in Suceava that are …, recruited on Facebook. …
Persistent link: https://www.econbiz.de/10011534789
In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet...
Persistent link: https://www.econbiz.de/10011617939
The article analyzes that guerrilla marketing is not limited to traditional means. Usually, its use is noticeable in the online space. This is the most effective tool for guerrilla marketing, which includes e-mail or mailing lists, forums, social networks, blogs. With this tool, target markets...
Persistent link: https://www.econbiz.de/10011788799
The well-formed Facebook profile should be well-visible and understandable, not hidden under unnecessary information … browsing Facebook site. The article analyzes the theoretical aspects of Facebook profile attractiveness, presented Vilniaus … kolegija / University of Applied Sciences Facebook attractiveness study. …
Persistent link: https://www.econbiz.de/10011971435