Der Begriff Employability (Beschäftigungsfähigkeit) spielt in der hochschulpolitischen Diskussion, insbesondere im Umfeld des Bologna-Prozesses, eine zunehmend wichtigere Rolle. Die Emergenz dieses Themas ist vor dem Hintergrund verschiedener Entwicklungen zu sehen: Umstrukturierungen von...

Engineering education in the last few decades, has been growng incredibly in importance and reputation due to certain skills, technical knowledge and proficiencies that are imparted to the passed out graduates for their employability. It is an accepted fact that India has an immense potential to...

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

Several studies have measured the effects of regulation on a particular industry. These studies range widely in sophistication, from simple observation (comparison) of pre-transformation and post-transformation actual industry performance to econometric analysis that attempt to separate the...