This paper explores the importance of a producer’s market orientation on their subjective performance within … firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the … market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have …

and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … performance. Using a model tested with data collected through a survey of managers in subsidiaries of multinational firms, we find … dual, independent paths to improved performance - one through networking and inter-unit learning and the other through …

orientation (MO), and consequently organisational performance, and provides the first quantitative evidence to support the long … internal market orientation, employee motivation and external marketing success (market orientation, financial performance and … on customer satisfaction and financial performance. For marketing practitioners, the role of internal market orientation …

Contradictions are still found in the research about innovation and market orientation towards performance, most of the … negatively affects performance. This research presents a market orientation and innovation model toward performance of Bank … show that a higher innovation will also increase the performance, as well as the better a bank focused on market …

presents conflicting results on its effects on firm-level performance. We argue that previous studies have overlooked the idea … individual family members, which ultimately impacts the performance. Moreover, previous FB literature addresses CE as a …