Mukherjee, Avinandan; Sastry, Trilochan - 2002
In anticipation of rapid growth, the passenger car market in India is crowded with 18companies trying to establish … range, which isviewed as a luxury segment in India. Automobile companies have also chosen to establishexclusive dealerships …. Initially, companies have chosen to import completely knocked down(CKD) kits and assemble them in India. However, this strategy …