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also finds that a deeper manufacturer brand assortment hurts private label performance.This study contributes to a body of … industry and convenience consumer goods contexts.Keywords: assortment, private label, store brand, specialty retailing, cross …
Persistent link: https://www.econbiz.de/10009484254
mechanisms in the upstream market determine the behaviors of markets in the downstream market and how pricing policy in the … pricing strategies in the downstream market according to allocated quantities. Within the effective capacity range, we show …
Persistent link: https://www.econbiz.de/10009482102
the private label does not lead any firm's price unless this firm is the provider of a generic brand. …
Persistent link: https://www.econbiz.de/10009464962
In this thesis, we analyze the impact of the decentralization of price and leadtime decisions made by the marketing and production departments, respectively, in a make-to-order firm. We first study a monopoly environment, and find that in the decentralized setting, the total demand generated is...
Persistent link: https://www.econbiz.de/10009475738
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has … on their bids for online ads and the consequent implications for pricing policies. Our analysis provides a number of … results, it appears that advertisers’ angst at pricing based on impressions may be misplaced, and that a more critical …
Persistent link: https://www.econbiz.de/10009430343
need it. Moreover, due to the presence of multiple WSPs in a region, it is anticipated that dynamic service pricing would … to dynamic service pricing. For spectrum owner--WSPs interaction, we investigate various auction mechanisms for finding … auction mechanism that dynamically allocates spectrum to the WSPs based on their bids. As far as dynamic service pricing is …
Persistent link: https://www.econbiz.de/10009431077
We study the supply chain with two manufacturers producingcompeting products and selling them through a common retailer. Thetwo manufacturers must decide on the wholesale price and the levelof service they plan to provide to the consumer. Each firm areassumed to optimize only its own profit...
Persistent link: https://www.econbiz.de/10009476074
This dissertation analyzes the economic incentives involved in three distinct supply chain and revenue management decision environments. The first study examines the adoption of the percent deviation contract in a supply chain to induce the buyer to share some of the demand risk in an...
Persistent link: https://www.econbiz.de/10009476054
, pricing policies and matching policies, based on double auction mechanisms. By utilising the Market Design Game platform for …
Persistent link: https://www.econbiz.de/10009482275
national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions … of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be …
Persistent link: https://www.econbiz.de/10009429366