Narrow search
Showing 1 - 10 of 140
Cover Image
Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
Cover Image
"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Taylor, David George - 2010
-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …-enhancement value of eWOM and resulting eWOM behaviors? A conceptual model was proposed and, using an experimental research design … motivate consumers to engage in eWOM, and a number of brand and message traits comprise eWOM's self-enhancement value. This …
Persistent link: https://www.econbiz.de/10009475030
Cover Image
Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View
Foo, Durianna Sook Teng; Yazdanifard, R - 2014
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011315488
Cover Image
Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View
Foo, Durianna Sook Teng; Yazdanifard, R - 2014
Corporate Social Responsibility (CSR) is where a firm apart from making profits, the firm contributes by doing social good as a part of responsibilities to the society and environment. The masked intention of CSR is being questioned whether is the organization practices CSR for promotion or...
Persistent link: https://www.econbiz.de/10011531838
Cover Image
The Impact of Kinship on the Economic Dynamics of Transnational Networks: reflections on some South Asian developments
Ballard, Roger - 2001
Prepared for a Conference on Transnational Networks in Princeton in 2001, this paper explored the comparative dynamics of the trans-local networks which South Asian migrants from Mirpur (Pakistan), Jullundur (India) and Sylhet (Bangladesh) have constructed around themselves.
Persistent link: https://www.econbiz.de/10009468661
Cover Image
Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H; Muthaly, S; Akamavi, R - 2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in; Kwon, Jun Mo; Blum, Shane C. - 2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created many variations to traditional WOM. Building on reciprocity theory, this study will focus on Positive Word-of-Mouth (PWOM). Previous studies addressed the fact that because...
Persistent link: https://www.econbiz.de/10009467873
Cover Image
Online Consumer Herding Behaviors in the Hotel Industry
Kwon, Jun Mo; Bae, Jung-in; Phelan, Kelly - 2011
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...
Persistent link: https://www.econbiz.de/10009467875
Cover Image
The influence of label on wine consumption: its effects on young consumers' perception of authenticity and purchasing behavior
Lunardo, Renaud; Guerinet, Richard - 2007
The last forty years have seen a dramatic decrease in wine consumption in France. In 1965, the wine consumption per people per year was 160 liters ; in 2005, people didn’t drink more than 70 liters of wine in a year. Moreover, from 1980 to 1990, people over 14 years who drunk wine have...
Persistent link: https://www.econbiz.de/10009445136