This book develops a structured methodology that allows to systematically analyze emotions in auctions. It provides a …

dimensions, positive or negative emotions may result. For example, using machine memory to automatically generate purchase … based on a user's cookie trail may be annoying. Regardless of the valence of the resultant emotion, the feelings generated … may attach to the brand. Because a goal of brand managers is to get consumers to associate positive emotions with a brand …

attributes as generally just. We propose a cumulative effect of these justice perceptions on customer emotions and trust. In the …

•Post consumption emotions;Several research gaps were identified: firstly, there are no studies available on investigating identical …

-taking behavior. - The influence of emotions on decision-making with the special cases of boredom, elation, and distress.- Judgments …

definition and presents the complex nature of the brand. The importance of emotions is explored and their impact on creating …

authors propose a cognitive appraisal model that portrays trust and emotions as key mediators in the relationship between … the conjecture that emotions and trust have important mediating roles during the service recovery process. Furthermore … emotion (positive and negative emotions), and the results support the inclusion of both dimensions. Overall, the empirical …