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How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
School of Marketing
This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this study. Data were gathered through an...
Persistent link: https://www.econbiz.de/10009434813
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Crowding Out or Complementarity in the Telecommunications Market?
Ribeiro, Ricardo; Vareda, Joao - London School of Economics; Universidade Nova de Lisboa - 2007
mobile communications crowded out fixed telephony or if, onthe other hand, the two types of communications are in fact … Slade (2004) and we findthat at the current diffusion stage, fixed and mobile communicationsappear to be complements. Given …
Persistent link: https://www.econbiz.de/10009435126
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Constraining Information Flow in Social Networks with Privacy Policies
Chormale, Audumbar D. - 2009
Online social networking systems are a phenomenon that has grown exponentially over the past few years. These systems provide platforms for people to easily share information, especially about themselves and about their interests. With the recent emergence of geolocation technologies, social...
Persistent link: https://www.econbiz.de/10009439437
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A case study to examine the use of SMS-based transactional alerts in the banking sector in South Africa
De Villiers, Casper - 2010
ENGLISH ABSTRACT: The mobile phone has not only changed the way the world works today, but also changed the direction … the world is moving toward. The mobile phone changed the face of communication and enabled more people to reach more other …, 19 451 ATMs and potentially 4.59 million internet users. There are 47.9 million mobile phone subscribers in South Africa …
Persistent link: https://www.econbiz.de/10009442117
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Mobile message services and communications policy
Goggin, Gerard M.; Spurgeon, Christina - 2005
Something of a design after-thought, mobile phone SMS (Short-Message Services) have been enthusiastically adopted by … study of policy responses to the development of premium rate mobile messaging services in the 2002-2005 period. In the first … part, we give a brief history of premium rate telecommunications. Secondly, we characterise premium rate mobile message …
Persistent link: https://www.econbiz.de/10009447947
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The development of a reference database of health information resources to facilitate informed lifestyle choice
Cottrell, Genevieve Lee - 2008
This study investigates, within the current health care situation, theinterrelationship of the user, resources and tool in the design of a prototypeWELLNESS database-driven web site. A shift has taken place in health care,in which the base of conventional medicine has broadened to integrate...
Persistent link: https://www.econbiz.de/10009457725
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Small business benefits for, barriers to, and information sought using the Internet
Lee, Geoffrey; Mcguiggan, Robyn L. - 2009
Small businesses require the right information to enhance their competitiveness, increase access to markets, and improve profitability. The internet is widely recognized as a valuable source of information, yet small businesses are reported to lag behind their larger counterparts in internet...
Persistent link: https://www.econbiz.de/10009482265
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944