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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
Gans, Thilo - 2004
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
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Credibility of Collective Brand as a Source of Equity: An Empirical Application for Spanish Wine Market
Dopico, Domingo Calvo; Blazquez, F.; Tudoran, A. - 2009
The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...
Persistent link: https://www.econbiz.de/10009445955
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Influences on the perceived risk of purchasing online
Pires, Guilherme D.; Stanton, John; Eckford, Andrew; … - University of Newcastle; University of Western Sydney; … - 2004
This paper examines whether the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous purchase experiences, the good/service orientation of an intended purchase and the level of purchase decision involvement required. No...
Persistent link: https://www.econbiz.de/10009482231
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands
Quintal, Vanessa; Sims, Daniel - 2009
The study examines brand familiarity, extrinsic attributes, perceived quality and risk for their effects on purchase intentions between prototypical and me-too brands. Since the MP3 player was selected as the product category and the majority of users comprised young adults, a survey was...
Persistent link: https://www.econbiz.de/10009434779
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A Fuzzy Approach for Transactional Risk Management in E-Business Collaborations
Hussain, Omar - 2010
Risk Management is an important process to be carried out for any form of interaction before decision-making. This process will help the concerned user to take steps and actions accordingly in order to address risks and achieve the activity's desired goals. Various techniques and approaches for...
Persistent link: https://www.econbiz.de/10009435016
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Speeding in Australia and China : a comparison of the influence of legal sanctions and enforcement practices on car drivers
Fleiter, Judy J.; Watson, Barry C.; Lennon, Alexia J.; … - 2009
all contribute to a high road trauma rate. Speed choice is a voluntary behaviour. Therefore, driver perceptions are …
Persistent link: https://www.econbiz.de/10009438074
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Managing Perceived Risks through Supply Chain Relationships: An Empirical Study of the UK Beef Sector
Hornibrook, Susan A.; Fearne, Andrew - 2006
both consumer and organisational behaviour. Using a supply chain methodology, empirical evidence is presented of the … participating organisation by increasing information on members’ goals and behaviour, recognising perceived risk at each point and …
Persistent link: https://www.econbiz.de/10009445155
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Hotel Restaurant Co-branding: The Relationship of Perceived Brand Fit, Perceived Risk and Perceived Value with Intention to Purchase
Ann Suwaree Ashton - 2009
the market. A better understanding of consumer behaviour and attitude to co-branding may improve restaurant profitability … characteristics including risk-taking behaviour and self-confidence; uncertainty of loss including financial loss, time loss and … Bangkok and Pattaya, Thailand from August to September 2008. A survey questionnaire was administered to guests and a total of …
Persistent link: https://www.econbiz.de/10009448543
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Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
Turnbull, Sarah - 2014
Professional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is...
Persistent link: https://www.econbiz.de/10011315504