Showing 1 - 10 of 15
Electronic commerce has enabled the use of intelligent agenttechnologies that can evaluate buyers, customize products, and price inreal-time. Our model of an electronic market with customizable productsanalyzes the pricing, profitability and welfare implications ofagent-based technologies that...
Persistent link: https://www.econbiz.de/10009435055
Sponsored search mechanisms, where advertisers bid for placement to beas close to the top in the listing of search results, are the fastestgrowing among online search models. Sponsored search in popular searchservices such as Google and Yahoo! employ an auction mechanism whereinfirms can bid,...
Persistent link: https://www.econbiz.de/10009435094
Secondary markets have adopted a number of quality signaling mechanismssuch as certification to reduce information asymmetries between buyersand sellers in these markets. However the importance and value of thesesignals depends on the nature and extent of information asymmetries.With the growth...
Persistent link: https://www.econbiz.de/10009435129
We study whether and how contractual arrangements (fixed price vs.time-and-materials contracts) change the effect of reputation,certification, and language characteristics on the chances of winningoutsourcing contracts. Using a comprehensive dataset from an onlineoutsourcing marketplace, we...
Persistent link: https://www.econbiz.de/10009435171
Recent developments in information technologies, especially Web 2.0 technologies, have radically transformed many markets through disintermediation and decentralization. Lower barriers of entry in these markets enable small firms and individuals to engage in transactions that were otherwise...
Persistent link: https://www.econbiz.de/10009450606
Sponsored search advertising has emerged as an important and significant forum for advertisers, accounting for 40% of all advertising spending online. The unique features of sponsored search advertising - the nature of consumer search as well as the pricing mechanisms employed - differentiate it...
Persistent link: https://www.econbiz.de/10009450729
The growth of the Internet and other digitization technologies has enabled the unbundling of the physical and information components of the value chain and has led to an explosion of information made available to consumers. Understanding the implications of this new informational landscape for...
Persistent link: https://www.econbiz.de/10009450773
We analyze how di erent dimensions of a seller's reputation a ectpricing power in electronic markets. We do so by using text miningtechniques to identify and structure dimensions of importance fromfeedback posted on reputation systems, by aggregating and scoring thesedimensions based on the...
Persistent link: https://www.econbiz.de/10009435030
As Internet-based commerce becomes increasingly widespread, large datasets about the demand for and pricing of a wide variety of productsbecome available. These present exciting new opportunities for empiricaleconomic and business research, but also raise new statistical issuesand challenges. In...
Persistent link: https://www.econbiz.de/10009435033
This paper analyzes the optimal choice of pricing schedules andtechnological deterrence levels in a market with digital piracy wheresellers can influence the degree of piracy by implementing digitalrights management (DRM) systems. It is shown that a monopolist’soptimal pricing schedule can be...
Persistent link: https://www.econbiz.de/10009435048