Showing 1 - 10 of 129
wine producing sector.Faced with the difficulty of differentiating the product in terms of its technicalcharacteristics … positioning in the market. The aim ofthis study is to check for the presence of emotional factors in the consumption of wine …
Persistent link: https://www.econbiz.de/10009445010
Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is … increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed … for thepreference of the DO and wine aging attributes. The only difference detected is the pricevariable, where a concave …
Persistent link: https://www.econbiz.de/10009445011
Persistent link: https://www.econbiz.de/10010353216
The study of venture idea characteristics and the contextual fit between venture ideas and individuals are key research goals in entrepreneurship (Davidsson, 2004). However, to date there has been limited scholarly attention given to these phenomena. Accordingly, this study aims to help fill the...
Persistent link: https://www.econbiz.de/10009438106
To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...
Persistent link: https://www.econbiz.de/10009438183
Selecting the right market(s) to enter is critical for business success and longevity. Various researchers have prescribed several decision models for international market selection. The proposed models generally confirm the importance of using market size and the level of economic development...
Persistent link: https://www.econbiz.de/10009482129
Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den … Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im …- und Beaujolais- Wein. Im Vordergrund der Studie steht die Identifizierung von Verbrauchersegmenten entsprechend ihrer …
Persistent link: https://www.econbiz.de/10009445161
Hedonic price models have been widely used to understand the effect of wine attributes. But these have notproperly …
Persistent link: https://www.econbiz.de/10009443681
The paper assesses the ability of French wineries to prevail over the crisis of French wine in the years 2000 …‐operatives were able toabsorb part of the impact of the wine crisis at the expense of their members, in increasing account payables … tomember. Corporations have not increased trade account payables to vine growers.In the mid‐2000s, the French wine crisis has …
Persistent link: https://www.econbiz.de/10009443769
strategic interactions amongst grape producers and wine makers. These segmentscoordinate grape production and trade by forming …
Persistent link: https://www.econbiz.de/10009444749