Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...

Ausgehend von der Feststellung, dass die Nutzenwahrnehmung durch den Konsumenten eine maßgebliche Größe zur Erklärung seines Konsumverhaltens ist, ist es Ziel dieser Arbeit, einen Markenführungsansatz zu entwickeln, welcher die Nutzendimensionen als Ankerpunkt für die Priorisierung von...

Human Resource Management (HR) as is known today is argued to have started as an approach which took naissance early in the 1900s from both the scientific management approach and the human relation approach (Grobler, Warnish, and Hatfield, 2002:5). These two approaches were considered at the...

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Advisor: David Courard-Hauri

Color poster with text, images, table, and graph.

This paper investigates customer perceptions on three key logistics outsourcing decisions: why to outsource, what to outsource and how to manage satisfaction within third party logistics providers (3PLs) partnerships. In addition to an analysis of the current literature, a Europe-wide postal and...

Every epoch seems to be characterized by a world view of what is good and desirable for society, and the present pursuit of development, and more recently sustainable development, reflects this world view. Consequently, despite the vast expansion in the world?s capacity to produce material goods...

Radio Frequency Identification (RFID) is an automatic identification technology, relying on storing and remotely retrieving data using devices called RFID tags. This technology is being used in enterprise supply chain management-related applications to improve the efficiency of inventory...

The dissertation studies a model of an economy which produces and exportsdurable goods. It analyzes the optimal monetary policy for such a country.Generally, monetary policy has a bigger economic effect on durable goods relative tonon-durable goods because durable goods can be stored and...