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As Internet-based commerce becomes increasingly widespread, large datasets about the demand for and pricing of a wide variety of productsbecome available. These present exciting new opportunities for empiricaleconomic and business research, but also raise new statistical issuesand challenges. In...
Persistent link: https://www.econbiz.de/10009435033
An organisation’s approach to Pricing can be seen as a competency in the sense that it is a combination of skills, behaviours and the application of knowledge. As the efficiency and effectiveness of pricing decisions improve, then a range of indicators highlight a more thorough, considered and...
Persistent link: https://www.econbiz.de/10009465554
The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of these options, limit pricing (or entry deterring...
Persistent link: https://www.econbiz.de/10009475764
The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...
Persistent link: https://www.econbiz.de/10009434842
In an effort to obtain value for money and eliminate waste and inefficiency, inherent within the public sector, Governments throughout the world are actively encouraging the private sector to become interested in funding public infrastructure projects. There are several examples within Australia...
Persistent link: https://www.econbiz.de/10009434993
wider generalization of relationship marketing theory. Thus, the objective of this study is to empirically examine the …
Persistent link: https://www.econbiz.de/10009437777
analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the …
Persistent link: https://www.econbiz.de/10009437885
literature is sparse on power theory (Merlo, Whitwell, & Lukas, 2004). Some studies have been conducted from an economic point of … environment. This research project bridges the limited marketing literature on power theory with the growing recognition of online …
Persistent link: https://www.econbiz.de/10009437892
Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...
Persistent link: https://www.econbiz.de/10009441805
Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...
Persistent link: https://www.econbiz.de/10009442219