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Identitätsbasiertes strategisches Markencontrolling

Staudacher, Jörg - 2008

Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...

Persistent link: https://www.econbiz.de/10009468262

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing

Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Persistent link: https://www.econbiz.de/10009441184

Emotional labor in intercultural service encounters: An experience sampling study

McCance, Andrea S. - 2010

The body of literature surrounding emotional labor, defined as service employees’ effort to manage their emotions to meet organizational goals (Hochschild, 1983; Morris & Feldman, 1996), exhibits a severe lack of studies examining intercultural service encounters (i.e., service episodes in which a...

Persistent link: https://www.econbiz.de/10009477796

Knowledge management: a residential aged care perspective

Preece, Michael - 2011

This research explores perceptions of knowledge management processes held by managers and employees in a service industry. To date, empirical research on knowledge management in the service industry is sparse. This research seeks to examine absorptive capacity its four absorptive capacity...

Persistent link: https://www.econbiz.de/10009480133

Identifying entrepreneurship readiness for the application of the Lean Startup practices in the service industry – Case study Romania

Racolța-Paina, Nicoleta Dorina; Andrieș, Andreea Maria - 2017

The Lean Startup approach revealed around 2011 came as a novelty in the field of entrepreneurial management. The abbreviated version of the principles that mold the entire concept, states that instead of spending years developing a product towards perfection, a product that in the end might not...

Persistent link: https://www.econbiz.de/10011716430

Leaving the L-Space; Kundenintegration als Erklärungsansatz multinationaler Unternehmen im Dienstleistungssektor - Eine Weiterentwicklung des OLI-Modells

Radmacher-Nottelmann, Nils A. - 2010

Dienstleistungssektor unter besonderer Berücksichtigung der Kundenintegration erklärt werden kann.Als Ausgangspunkt wird argumentiert, dass … absatzorientierten Auslandsinvestitionen und mithin der weitaus überwiegende Teil der Entstehung von MNU im Dienstleistungssektor … erklären.Die zentrale Bedeutung der Kundenintegration bei der Entstehung von MNU im Dienstleistungssektor wird zudem empirisch …

Persistent link: https://www.econbiz.de/10009447148

Trade Integration and the Rise of the Service Sector in Latin America : the Case of Honduras

Hauck, Benjamin Christoph - 2006

This thesis analyzes the service dimension of the Central American Free TradeAgreement (CAFTA) and examines the challenges and opportunities which it entailson El Salvador, Guatemala and Honduras with a particular focus on the financialsector. CAFTAs principal merits are seen to be the...

Persistent link: https://www.econbiz.de/10009471624

International Trade Openness and Gender Gaps in Pakistani Labor Force Participation Rates Over 57 Years

Hyder, Asma; Behrman, Jere R - 2011

rates in broad occupational categories in Pakistan. The method used controls for average gender differences in these …

Persistent link: https://www.econbiz.de/10009438968

Identifying Asset Poverty Thresholds New methods with an application to Pakistan and Ethiopia

Naschold, Felix - 2005

is whether such threshold points exist in Pakistan and Ethiopia and, if so, where they are located. Methodologically, the … growth. Moreover, the dynamic asset equilibria are very low. In Pakistan it is below the average asset holdings of the poor … insufficient for rural households in Pakistan and Ethiopia to escape poverty. …

Persistent link: https://www.econbiz.de/10009442955