Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship...

This paper discusses the emergent family business best practice literature recognising a need to identifylessons for effective family firm governance andmanagement that can be learned from successful, longlastingbusinesses, whether family owned or otherwise. We review lessons characterized as...

The stories we tell about "the economy" in discourses of regional economic development play an active role in shaping our economic realities. The construction of more equitable, democratic and ecologically-sound economies must involve an interrogation of our assumptions about what “the...

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to...

Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

The economic concepts of imperfect markets and incomplete information are examined, in the context of the market for smallholder timber in Leyte Province in the Philippines. A strategy is advanced to carry out timber market research, which involves identification of the supply chain and...

Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

The past decade has seen a relative explosion in the field of wireless sensing applications. The market for sensing equipment and sensing applications has increased rapidly and has been subject to constant changes. Many startup companies have emerged in this market seeking to create new...

This paper reports the results of a study that evaluated the economic risk inherent in market variability and the uncertainty of developing weight estimates for an advanced space launch vehicle program. The purpose of this study was to determine the sensitivity of a business case for advanced...