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present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
separately examine the effect of each form of market competition on audit fees. We find that advertising is associated with … complex relationship among market competition, advertising and solicitation, and fees than the arguments used to originally … of having separated two key forms of deregulation, namely advertising and solicitation, by 6 years. This allows us to …
Persistent link: https://www.econbiz.de/10009430953
advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …
Persistent link: https://www.econbiz.de/10009440910
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
Querlieferungen vorgenommen und der Einfluß von Information, Produktion und Kapazität auf Marktstruktur und Wettbewerb analysiert. In … the influence of information, production and capacity on market structure and competition. Three game-theoretic models are … competition policy should stay attentive while allowing for a rule-of-reason. …
Persistent link: https://www.econbiz.de/10009467017
Diese Arbeit hat zum Ziel, marktunterstützende institutionelle Reformen im Transformationsprozess zu analysieren. Als Einstieg in die Thematik wird die Aufnahme mittel- und osteuropäischer Länder in die Europäische Union mit der zurückliegenden Süderweiterung der Europäischen Gemeinschaft...
Persistent link: https://www.econbiz.de/10009467024
Schutzrechten durch KMUs dazu führt, dass der Wettbewerb im Bereich der Informations- und Kommunikationstechnologien (IuK) zunimmt …This dissertation focuses on competition within the software market. Specifically it aims to provide further … medium sized enterprises (SME) have on competition in the software industry? Normative contribution to the dynamic policy …
Persistent link: https://www.econbiz.de/10009467047
Verständnis dieser Dynamik, analysiert diese Dissertation die Wechselwirkungen zwischen Innovation und Wettbewerb. Die Arbeit … zu erreichen. Zweitens werden die Rückwirkungen der innovativen Tätigkeit auf Wettbewerb und auf Organisation der … wirtschaftlichen Tätigkeit analysiert. Betrachtet man den Einfluss von Wettbewerb auf Innovation, zeigt eine empirische Analyse, dass …
Persistent link: https://www.econbiz.de/10009467260
privatization stimulated competition in fixed line telecommunications and helped increasing efficiency. Prices in fixed line …. During the last decade telecommunications regulators successfully opened the markets and helped fostering competition … competition in the German mobile telecommunications market is analyzed. The main question is whether there are still first mover …
Persistent link: https://www.econbiz.de/10009451158