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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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The Boycott Model of Foreign Product Purchase: An Empirical test in China
Smith, Malcolm; Li, Qianpin - 2010
past conflicts (i.e. war, economic, political, etc.) between Japan and China. …
Persistent link: https://www.econbiz.de/10009440812
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Rural-to-Urban Migration in Developing Countries : The Applicability of the Harris Todaro Model with a Special Focus on the Chinese Economy
Bahns, Karin Margarethe - 2005
einigerUnzulänglichkeiten in der Lage ist, die wirtschaftlicheEntwicklung in China zu erklären und Leitlinien für dieImplementierung politischer …
Persistent link: https://www.econbiz.de/10009471828
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Priorities and strategies for health information system development in China : how provincial health information systems support regional health planning
Yang, Hui - 2004
China is moving towards a market economy. The greater use of market forces has made China richer, accelerated … management.The objective of the study is to contribute to the development of China's health information system (HIS) over the … for planning within the macro and historical context of health planning in China, in particular having regard to the …
Persistent link: https://www.econbiz.de/10009481029
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Business incubation in China: effectiveness and perceived contributions to tenant enterprises
Xu, L - 2010
popularity in China since the mid-1990s. The purpose of this paper is to provide insights into the perceived value of business … incubators from the perspective of start-up ventures and draw implications for future incubation programmes in China … benefits of the incubation programme.Findings: True to their names, business incubators in China have added practical value to …
Persistent link: https://www.econbiz.de/10009481777
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
Herkunftsländer (China, Deutschland, Frankreich, Japan, Korea, Österreich, USA) untersucht. Die Datenanalyse mittels …
Persistent link: https://www.econbiz.de/10009480944
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Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
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A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592