Showing 1 - 10 of 86
Persistent link: https://www.econbiz.de/10010353216
Purpose – The last ten years have seen a gradual withdrawal of retail facilities frommany local areas and the consequent growth of ‘shopping deserts’, resulting in socialand health disbenefits. This paper examines the potential for e-shopping to fill thevacuum and to assist disadvantaged...
Persistent link: https://www.econbiz.de/10009465512
Purpose – This paper examines the purchase intentions of online retail consumers,segmented by their purchase orientation.Design/methodology/approach – An e-mail/web survey was addressed to a consumer panelconcerning their online shopping experiences and motivations, n = 396.Findings – It...
Persistent link: https://www.econbiz.de/10009465514
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of...
Persistent link: https://www.econbiz.de/10009438018