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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Who are 'innovators' and do they matter? A critical review of the evidence supporting the targeting of 'innovative' consumers
McDonald, H.; Alpert, F. - 2007
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10009448836
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Disloyalty: a closer look at non-loyals
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
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dargestellt am Beispiel von Existenzgründerinnen und Existenzgründern im Einzelhandel in den neuen Bundesländern
Panick, Veronika - 1999
Bundesländern im Lebensmitteleinzelhandel selbständig gemacht haben. Hierbei interessiert die Frage, inwieweit Erfahrungen den …
Persistent link: https://www.econbiz.de/10009467098
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Simulation of logistics in food retailing for freight transportation analysis
Friedrich, Hanno - 2010
The study contributes to fill the gap between freight transportation analysis and logistic research. It describes the model SYNTRADE, a simulation model that reproduces logistic structures in the German food retailing sector. Logistic decisions and their interdependencies are simulated based on...
Persistent link: https://www.econbiz.de/10009434504
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Moser, Anke; Werner, Elke - 2002
breakfast products ingeneral and jam and breakfast cereals in particular. Main results arethe following:1. Theory of optimal …
Persistent link: https://www.econbiz.de/10009443707
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Investigating Thai Shopping Behavior: Wet-Markets, Supermarkets and the ‘Big Middle’
Gorton, Matthew; Sauer, Johannes; Supatpongkul, Pajaree - 2009
Drawing on the Big Middle theory of retail evolution, an analysis of primary survey data on Thai shopping behavior …
Persistent link: https://www.econbiz.de/10009444781