This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …

practices and their role in fostering group and individual creativity and innovation (e.g., Neff, 2004; Maskell and Lorenzen … with creativity and innovation, but rather returns to an economic sociology framework to open up questions of what is at …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ … Michelin is discussed. The influence of prior training with systematic problem solving method TRIZ, on the innovation team, is … assessed using a questionnaire. The questionnaire is based on a company innovation audit model proposed by Mann and influenced …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than … uncertainty, such as the recent global financial crisis, these coping methods often result in innovation in industry. Richards …, cut and fit (Finn, 2008), the concept of innovation is an important one. This paper explores the role of uncertainty as a …

ideas, and who can duck and cope with unpredictability. This chapter examines the concepts of proactivity and innovation. It …

individual agents appropriate returns from innovation and how is this affected by the availability (or not) of intellectual …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator … judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …