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National geprägte Unternehmenskultur am Beispiel Schwedens

Werner, Eva Charlotte - 2009

Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …

Persistent link: https://www.econbiz.de/10009467159

They're Natural and Everywhere: How Evaluative Practices Permeate the Organization

Maier, Florentine; Brandl, Julia - 2008

How do evaluative practices become natural and ubiquitous in an organization? In this paper we integrate findings from previous empirical work on the adoption of evaluative practices in organizations with insights from institutional theory and social psychology research for advancing the...

Persistent link: https://www.econbiz.de/10009447449

Consumer evaluation and response to philanthropic advertising

Campbell, Leland - 1992

The integration of philanthropy into corporate advertising and sales promotion campaigns is becoming a popular persuasion tactic. Companies are now using product advertising to portray themselves as benefactors of charities and social causes. The underlying marketing premise is that a firm can...

Persistent link: https://www.econbiz.de/10009467863

Antecedents and consequences of relationship importance and relationship quality during the sales process

Parsons, Amy Lou - 1997

Relationship marketing is emerging as a major theme in the marketing literature. Its central focus is the establishment, development, and maintenance of relationships between exchange partners (Morgan and Hunt 1994). The relationship definition of marketing states that the goal of "marketing is...

Persistent link: https://www.econbiz.de/10009467864

The impact of time perspective on the decision making of financial advisors

Ryack, Kenneth N - 2008

This study examines the time perspective (TP) and intertemporal choice biases that exist among professional financial advisors, and the extent to which those biases impact their decision making. Certified Financial Planners (CFP® ) from various types of firms (accounting, insurance, securities,...

Persistent link: https://www.econbiz.de/10009467892

Revealing Victoria's Secret: A hermeneutic exploration of female New Luxury consumers

Granot, Elad - 2006

As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the population...

Persistent link: https://www.econbiz.de/10009468188

The Effect of Identification Style on Confidence Inflation in Eyewitness Testimony

Stratton, Kelsey L - 2011

The purpose of this study is to determine whether confidence inflation in eyewitness testimony can be altered by the effects of self-perception and public commitment, as manipulated by identification style. In order to investigate these specific effects, identifications and confidence reports...

Persistent link: https://www.econbiz.de/10009474972

What Makes Women-Friendly Public Accounting Firms Tick? The Diffusion of Human Resource Management Knowledge Through Institutional and Resource Pressures

Wooten, Lynn Perry - 2001

Through the analysis of qualitative data, this research applies institutional theory and the resource-based perspective to examine why public accounting firms adopt women-friendly human resource management policies. The study reveals that 5 types of institutional pressures explain why...

Persistent link: https://www.econbiz.de/10009476723

Recommender systems and market diversity

Fleder, Daniel M - 2009

The last ten years have seen a large increase in the number of products available. Many believe this increased variety will allow consumers to obtain more ideal products for themselves. One difficulty that arises, however, is how consumers will find such niche products among so many choices....

Persistent link: https://www.econbiz.de/10009477592

Harmonized Yet in Tune with the Local Conditions: An Investigation of Global Advertising and the Inherent Challenges of Reaching Broad Audiences without Compromise

Dye, Alison - 2001

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a...

Persistent link: https://www.econbiz.de/10009449624